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Business Model

Business Model

The business model has been established to closely reflect the buying patterns of the ultimate customer. The business is reported as two complementary divisions, Agriculture and Specialist Retail, with a number of operating units reported within the appropriate segments.

Wynnstay Business Model

The Group principally operates as a leading supplier of agricultural products and services in the rural economy with the extension of activities to include specialist pet products in selected urban locations. There are two complementary divisions, Agriculture and Specialist Retail, further strengthened by the involvement in Joint Ventures and an Associate Company. By recognising the importance of quality, value and advice the Group strives to be the “supplier of choice” for its customer base.


The Agriculture Division covers the manufacturing and supply of a comprehensive range of agricultural inputs to customers throughout Wales, the West Midlands, Lancashire, Yorkshire and Southern England.

Feed Division

The Feed Division, which operates two compound feed mills and one blending plant, offers a full range of animal nutrition products to the agricultural market. The location
of the mills allows for logistically efficient delivery of products throughout our trading area, third party mills are also used to satisfy additional seasonal and geographic requirements. Both mills are multi species allowing the business to provide a broad range of products to service the requirements of ruminant and monogastric animals. The business recognises the requirement for nutritional expertise and employs specialists to provide guidance on feed management for all farm enterprises.

Continued investment at the two compound mills allows further expansion of production in both bulk and bagged materials. Recent capital investment in the bagging facility at the Llansantffraid mill will satisfy the increased demand for bagged feeds from the enlarged network of country stores.

Glasson, which operates from Glasson Dock near Lancaster, is recognised as a raw materials trader and fertiliser blender and has a strong customer base across the UK. Glasson’s activities also include the packaging of added value products supplied to specialist animal feed retailers. The business is also involved in a joint venture, FertLink, which has production facilities at Birkenhead and Goole.

The business complements the Group strategy by providing a further internal hedge against commodity volatility in the agricultural supply industry.

Arable Division

The Arable Division supplies a wide range of products to arable and grassland farmers throughout the trading area. The Group is recognised as a significant supplier of fertiliser, acting as a major supplier of CF and Yara products together with our own Top Crop brand of fertiliser. Seed is processed in Shropshire at the arable base as well as at Woodheads Seeds in Yorkshire. Agrochemicals are supplied to complete the range of products.

GrainLink, the Group’s in-house grain marketing company, provides farmers with an independent professional marketing service backed by the financial security of the Wynnstay Group. The Company has access to major markets for specialist milling and malting grain as well as feed into mills throughout our trading area.

Specialist Retail

Our Retail Division covers the supply of specialist agricultural and retail products to customers throughout Wales, Central and Southern England.

Wynnstay Stores

The rural retail outlets are well established and provide a comprehensive range of products for farmers and rural dwellers. The stores, which now number 52, operating throughout Wales, Central and Southern England, supply a wide range of specialist products to farmers, smallholders and pet owners. Our enthusiastic teams are keen to help customers with technical advice on all aspects of the wide range of products available. The model is further strengthened by the use of sector specific catalogues and proactive marketing to promote the extensive range of products available to the industry. The increased diversity complements our core agricultural business, acting as an important route to market for pharmaceutical companies with whom the Group works closely to provide specialist professional advice to livestock farmers.

Just for Pets

Just for Pets, which is based in Hartlebury in Worcestershire, currently has 25 specialist pet product stores operating on busy retail sites throughout the West Midlands extending
east to Cambridge and south to Bristol. All stores offer a wide range of pet related products and are recognised as convenient “one stop shops” for all pet owners. Our staff
have considerable experience within the pet sector and a significant proportion are qualified to offer specialist advice to pet owners. There is a fully functional veterinary surgery
at one store and seven stores have walk in vaccination clinics, there are also groomers operating on five sites.

Youngs Animal Feeds

Youngs Animal Feeds manufactures equine and small animal feeds from its production facility at Standon in Staffordshire. It also acts as a distributor of products to the
equine market through wholesalers and retailers in the west of the UK.