New concept store is a great success - Bessie & Boo
Named Bessie and Boo, the store is located at The Valley Shopping Park in Evesham.
Offering quality and interesting product ranges with an emphasis on natural foods and treats, the store is already proving to be a big hit with shoppers visiting the park.
Bessie and Boo has been designed to offer its customers a relaxing, enjoyable shopping experience whilst receiving the same excellent customer service and expert advice that they have come to expect from any Just for Pets store.
"Bessie & Boo’s impact on our social media channels has been nothing short of outstanding. We achieved our most successful week ever via Facebook. One post alone achieved a reach of over 40,000 together with reactions from 3,000 new customers. This contributed to a 25% increase in followers during Bessie & Boo’s first week with us.
There is great appetite for the new Bessie & Boo brand and the social media engagement received has been a stand-out success. The likes, shares and interactions have translated to increased footfall and ultimately ringing tills, which is what social media should ultimately aim to achieve in the retail world.
Having Bessie & Boo with us at The Valley has helped us increase our geographical reach and attract a younger audience, as well as of course, pet owners."
Commented Phil Maclean, The Valley Retail Marketing Manager.