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A photo of Toby Reich

Toby Reich

Head of Seeds

Toby has worked with and learned from some of the most knowledgeable plant breeders, technical experts, and growers across the industry, bringing varieties like Propino Malting Barley and seed treatments like Rancona i-Mix to market. Toby has worked first-hand with breeding advancements like hybridisation in cereals, and biological seed treatments. 

Drawing on the last twelve years working across seed, crop protection and sustainable supply chains, Toby and his Seed teams across the Group will ensure Wynnstay supplies the most suitable and profitable varieties to our customers, in the most effective, transparent and responsible way.

Toby’s experience in sales and marketing roles at Syngenta and then launching the Arysta Lifescience Seed Treatment business in 2015, has also given him a unique affinity for seed and acumen of the product, legal, finance and supply management behind it.

Seed Treatment Update

Seed Treatment Update

Wynnstay seeds is built on a proud history of understanding our farming customers and supplying the best products and service to them. Agriculture is a vital UK industry, growing its influence, and the technology that we adopt shape the future of food production.

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Introducing Spring Seeds 2021

Introducing Spring Seeds 2021

After the challenge of harvest 2020, we go into 2021 hoping for an improved year not only in agriculture but that Covid-19 will slowly dissipate with the distribution of a vaccine. From a purely agricultural point of view, there is already more optimism that the majority of crops planned to be drilled in autumn 2021 have been.

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Your Seed Team at Astley

Wynnstay has a proud history of supplying quality seed to our farm customers and as we move into a new era of smart sustainable farming, Wynnstay is set to make sure that customers have the best seed technology and advice available to them. Whether it is over the phone, email or on-farm we have a dedicated seed team across the UK servicing their needs.

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