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Arable Specialist Team

Toby Reich

Head of Seeds

Email Toby

Toby has worked with and learned from some of the most knowledgeable plant breeders, technical experts, and growers across the industry, bringing varieties like Propino Malting Barley and seed treatments like Rancona i-Mix to market. Toby has worked first-hand with breeding advancements like hybridisation in cereals, and biological seed treatments. 

Drawing on the last twelve years working across seed, crop protection and sustainable supply chains, Toby and his Seed teams across the Group will ensure Wynnstay supplies the most suitable and profitable varieties to our customers, in the most effective, transparent and responsible way.

Toby’s experience in sales and marketing roles at Syngenta and then launching the Arysta Lifescience Seed Treatment business in 2015, has also given him a unique affinity for seed and acumen of the product, legal, finance and supply management behind it.

Paul Crump

Arable Trading Manager

m: 07469 859673

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Paul started out in the agricultural industry with NB Camber Ltd in 1990, from there he moved on to trading grain Shropshire Grain Ltd.

The business was bought by Wynnstay in 1999 and Paul was promoted to Senior Trader, continuing in this position when Wynnstay purchased Wrekin Grain in 2011 and combined the two businesses into Grainlink.

In 2012, he moved to Agrii Ltd as Head of Marketing, then to Countrywide as a Commodities Trader for the Western region, before rejoining Wynnstay as Arable Trade Manager in May 2015.

Contact The Arable Specialist Team

Specialists in your area

Wynnstay West Specialists 

Stuart Dolphin 

07971 589324

Toby Reich

07885 788209 

Colin Jones 

07771 577715

Amy Watts 

07974 446856

Joe Wood 

07469 854794

John Franklin

07814 377098

Rob Hess 

07747 608779

Wynnstay East Specialists 

Nigel Britland 

07894 248473

Di Foley 

07778 7572068

Lewis White

07494 690456

Alison Hickford

07904 268205

Haddon Smith 

07795 576579

Jess Paish 

01476 833500

Kate Millington 

07803 623000

Rob Clubley 

07799 138367 

Guy Palmer 

07734 097337

Arable & Forage Specialists 

Paul Crump 

07469 859673

Louise Woolacott

07879 841672

North Wales Sales Team

 Meurig Huws 

07747 625762

Adrian Thomas 

07771 518880 

Gareth Jones

07747 033517

Rhys Jones 

07789 515671 

Kimberly Stuart 

07787 426498 

Caitlin Jones

07810 444946 

South Wales Sales Team 

Cefin Evans 

07879 841673 

Phil Pugh 

07977 766238

Bryn Hughes 

07973 823396

Aled Thomas

07879 841671

Lewis Williams 

07736 343626

Huw Reed

07971 234083 

Lawrence Couzens 

07766 404571 

Midlands Sales Team 

Steve Jarrett 

07721 390852

Rob Williams 

07736 343627 

Mark Matthews 

07796 172522

Tony Morris 

07866 125680

Luke Derrett 

07747 615889 

Mike Spiers 

07775 924452

Jessie Edwards

07788 310254

Richard Wild

07788 314967

South Sales Team 

Aimee Popham 

07974 446238

Andrew Townsend 

07920 272222

Chris Hook 

07885 556707

George Cornwall

07768 831 686 

Graham Moger

07712 478308

Gregg Allen 

gregg.alllen@wynnstay.co.uk 

Izzy Greenaway 

07717 290749 

Julie Sully 

07860 268525

Keara Helen 

07824 505291

Kevin Cannell 

07974 448564 

Mike Hawken 

07870 875018

Nigel Clements 

07860 268442

Patrick Brock

07483 114902

Tony Heather 

07775 806360 

Will Marffy 

07484 533998 

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