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Arable Specialist Team

Toby Reich

Head of Seeds

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Toby has worked with and learned from some of the most knowledgeable plant breeders, technical experts, and growers across the industry, bringing varieties like Propino Malting Barley and seed treatments like Rancona i-Mix to market. Toby has worked first-hand with breeding advancements like hybridisation in cereals, and biological seed treatments. 

Drawing on the last twelve years working across seed, crop protection and sustainable supply chains, Toby and his Seed teams across the Group will ensure Wynnstay supplies the most suitable and profitable varieties to our customers, in the most effective, transparent and responsible way.

Toby’s experience in sales and marketing roles at Syngenta and then launching the Arysta Lifescience Seed Treatment business in 2015, has also given him a unique affinity for seed and acumen of the product, legal, finance and supply management behind it.

Paul Crump

Arable Trading Manager

m: 07469 859673

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Paul started out in the agricultural industry with NB Camber Ltd in 1990, from there he moved on to trading grain Shropshire Grain Ltd.

The business was bought by Wynnstay in 1999 and Paul was promoted to Senior Trader, continuing in this position when Wynnstay purchased Wrekin Grain in 2011 and combined the two businesses into Grainlink.

In 2012, he moved to Agrii Ltd as Head of Marketing, then to Countrywide as a Commodities Trader for the Western region, before rejoining Wynnstay as Arable Trade Manager in May 2015.

Joe Wood

Seed Sales Specialist

m: 07469 854794

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Joe joined Wynnstay in 2016 on

the Arable Graduate Scheme and was based at the arable office in Shrewsbury, Shropshire.

A graduate of Harper Adams University with a BSc (Hons) degree in Food and Consumer Studies.

Joe works as an office-based Arable & Forage Trader at our Shrewsbury site. As part of his role, Joe provides bespoke arable and forage inputs advice covering all aspects of crop production for farmers.

Joe can offer competitive quotations on a range of crop production products from forage and cereal seed to agrochemicals.

Kate Millington

North Yorkshire

m: 07803 623000

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Kate was brought up on a family farm in Hambleton, Nr Selby, North Yorkshire. Having done an NVQ Level 2 and 3 in Business, Kate went on to complete a degree in Agriculture and Land Management. She joined Woodheads Seeds in 2012, initially in a temporary role, and was later offered a full time position as a Farm Trader. Kate completed her Crop Inspectors exam in 2012.

She works from the Wynnstay Woodheads office in Selby covering the North Yorkshire region trading and technical support on cereal, herbage and forage crops, fertiliser and crop marketing.

Contact The Arable Specialist Team

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