Toby has worked with and learned from some of the most knowledgeable plant breeders, technical experts, and growers across the industry, bringing varieties like Propino Malting Barley and seed treatments like Rancona i-Mix to market. Toby has worked first-hand with breeding advancements like hybridisation in cereals, and biological seed treatments.
Drawing on the last twelve years working across seed, crop protection and sustainable supply chains, Toby and his Seed teams across the Group will ensure Wynnstay supplies the most suitable and profitable varieties to our customers, in the most effective, transparent and responsible way.
Toby’s experience in sales and marketing roles at Syngenta and then launching the Arysta Lifescience Seed Treatment business in 2015, has also given him a unique affinity for seed and acumen of the product, legal, finance and supply management behind it.
Paul started out in the agricultural industry with NB Camber Ltd in 1990, from there he moved on to trading grain at Shropshire Grain Ltd.
The business was bought by Wynnstay in 1999 and Paul was promoted to Senior Trader, continuing in this position when Wynnstay purchased Wrekin Grain in 2011 and combined the two businesses into Grainlink.
In 2012 he moved to Agrii Ltd as Head of Marketing, then to Countrywide as a Commodities Trader for the Western region, before rejoining Wynnstay as Arable Trade Manager in May 2015.
Jonathan joined Wynnstay in October 2018 as the Product Manager of Combinable Seed.
He previously worked at one of the UK’s leading plant breeders Elsoms Seeds, starting off as a Seed Sales Specialist but then moving into the role as Energy and Forage Crop Manager.
Originally from a family farm in South Yorkshire, Jonathan went on to study Agricultural Business Management at Newcastle University and spent the autumn season working for Woodheads Seeds in Yorkshire.
Colin has been involved in agriculture all his life. Growing up on his parents dairy farm near Welshpool he realised at an early age that he didn’t want to milk cows for a living.
During time spent in Australia when he was 18 he discovered arable farming, since then he has gathered 23 years of field experience from all aspects of farming practices through share farming and farm management.
Colin joined Wynnstay in 2009 as a Seed Sales Specialist.
Amy joined the business in March 2021 having previously been Technical and Sales Support at DLF for two and a half years, advising on a range of game cover, stewardship, root, and cover crop mixtures.
Amy is responsible for the environmental, conservation and game seed portfolio within the business, ensuring we can offer a comprehensive product range, supported by expert advice, for the changing needs of our customers.
Dianne joined the business in March 2021 as a Regional Seed Manager for the Eastern region.
Di is a well-known member of the UK seed industry, most recently working at Openfield as the Seed Department Manager, before then she worked for Woldmash Producers and New Farm Crops.
Di is responsible for our seed activities in the Eastern region, ensuring the full product portfolio along with the excellent service and expert advice from our specialists is available to our customers in the area.
Emma joined Wynnstay’s Fertiliser Department in March 2008.
Since then, Emma has been responsible for all aspects of fertiliser administration and has taken ownership for South Wales fertiliser logistics – liaising with suppliers, hauliers and customers to ensure the smooth and efficient delivery of product.
In 2016, Emma was promoted to Senior Fertiliser Administrator – continuing to provide a high level of customer service and administration duties.
Rachel graduated with a Business Studies degree from Liverpool John Moores University in 2015.
After graduating, she was employed as a Sales Executive with Quartix Ltd before joining Wynnstay in December 2015 as Assistant Product Manager for Grass and Root Seed.
In June 2017, Rachel started a new role within Wynnstay Arable as a Fertiliser Sales Specialist.
Within this role, Rachel works closely with the Fertiliser Product Manager, continuing to develop close relationships with fertiliser manufacturers to ensure Wynnstay are able to maintain a quality product offering and competitive terms for customers.
Rachel also handles incoming sales enquiries, offering quotations and bespoke advice.