Matt is Lincolnshire born and bred; he grew up in a family involved in different parts of the agricultural industry and farming. He studied Agriculture and Advanced Crop production at the Royal Agricultural College, Cirencester. Prior to this, he worked for Syngenta as a harvest student for many years as well as during his university work placement. Once achieving his degree, went on to start at Woodheads Seeds (owned by Wynnstay) in 2013 as Assistant Seed manager, later becoming Seed Manager.
Matt left Wynnstay between 2015 and 2024. He had several sales & management roles at Limagrain UK, a leading global plant breeder, latterly being Commercial Manager for the business across cereals, oilseeds, maize and forage crops.
We are now pleased to have Matt back at Wynnstay in 2024 as Head of Seed for the national business, looking after the seed strategy and driving the sales growth and market position of Wynnstay forward.
Incorporation of spring varieties into rotations can enhance farm business resilience, especially in the face of increased input costs or weed burdens. When selecting the best variety for your farm business, end market, agronomic packages and consistency of performance are the most important factors to consider.
Autumn 2024 was a tough planting year, prolonged rainfall and waterlogged land in many areas led to delayed or even missed drilling. This spring brings the opportunity to sow fallow ground with spring cereals or pulses either as a cash crop or as feed. Or if you have opted for an overwintered cover crop such as SAM2/SW6, following with a spring cereal crop in the rotation can improve soil structure and nutrient retention.
